Our Story · Family-Run Business · Shustoke, Warwickshire

About Us

Barefoot shoes for real life. From our family to yours.

Lowenna and Daniel Adams, founders of BarefootBrit Shop, at home in Shustoke, Warwickshire
Lowenna and Daniel Adams, founders of BarefootBrit Shop, at home in Shustoke, Warwickshire.

We're Lowenna and Daniel, the husband-and-wife team behind BarefootBrit Shop, an independent, family-run barefoot shoe business based in Shustoke, Warwickshire.

Our journey into barefoot footwear began at home. Like many families, we started questioning why so many shoes are shaped differently from the feet wearing them. Daniel's search for suitable barefoot work boots brought another challenge into focus: finding footwear that combines a natural foot shape with the practicality needed for everyday life.

We realised that choosing barefoot shoes wasn't always straightforward. With so many brands, different fits and confusing sizing, knowing where to start could feel overwhelming. We wanted to make that easier.

That's why we created BarefootBrit Shop.

Finding the right barefoot shoes

We believe everyone deserves the opportunity to explore footwear that gives their feet room to move naturally.

Whether you're looking for women's barefoot trainers, men's work shoes, children's school shoes or barefoot boots for the colder months, we bring together a carefully selected range of brands and styles for different needs and lifestyles.

But finding the right pair is about more than choosing a style. Different brands fit differently, and what works for one person won't necessarily work for another. That's why we're developing practical sizing advice and our BarefootBrit Fit System™ to help you understand your options and shop with greater confidence.

Our aim is simple: to make finding barefoot shoes easier, clearer and less of a guessing game.

The Adams family outdoors in Warwickshire, all wearing barefoot shoes
The Adams family: Lowenna, Daniel, and their children outdoors in Warwickshire, all wearing barefoot shoes.

A family business with a shared purpose

BarefootBrit Shop grew from our family's wider connection to barefoot footwear. Lowenna's sister, Brit, founded the wider BarefootBrit platform, building a community of people exploring alternatives to conventional footwear.

Lowenna went on to establish BarefootBrit Shop with Daniel as a separate retail business, bringing together specialist barefoot shoe brands in one place.

Today, we're proud to run an independent UK shop built around helping people discover footwear that suits their feet and their lives.

Lowenna Adams, co-founder of BarefootBrit Shop, with her sister Brit, founder of the BarefootBrit platform
Lowenna Adams, co-founder of BarefootBrit Shop, with her sister Brit, founder of the BarefootBrit platform.

Looking for the full story? Discover how our family's questions led to an independent business, trade representation, and Daniel's role in the Stupid Shoes documentary in our in-depth feature, The People Behind BarefootBrit.

Find your fit

Whether you're completely new to barefoot shoes or already know what you love, we're here to help you find your next pair.

Explore our collections for women, men and children, or start with our sizing and measuring advice to help you choose with confidence.

BarefootBrit Shop. Real feet. Real families. Better-informed choices.

Lowenna & Daniel
Founders, BarefootBrit Shop
Shustoke, Warwickshire

Have a question about sizing, transitioning, or our brands? We're always happy to help at hello@barefootbrit.shop.